Reclaimed Accessories was a student-led jewelry company dedicated to helping customers "reclaim their beauty through transformation."
As a co-founder and key team member, I took on various leadership roles related to R&D and Social Media Content Creation. Through these roles, I primarily guided our team’s innovation and brand engagement efforts.
As a co-founder and key team member, I took on various leadership roles related to R&D and Social Media Content Creation. Through these roles, I primarily guided our team’s innovation and brand engagement efforts.
RESEARCH & DEVELOPMENT
Starting this role was an exciting challenge, as we were just beginning to define our operations processes and had no resources for prototyping or testing. Working around this constraint, I focused on paving the way for future role-cycles by leading the creation and distribution of research surveys. This actionable data helped us define initial demand and identify desirable product lines and materials. Using key insights, I developed a product calendar, defined production volumes, structured our launch, and provided demographic insights for our marketing team.
As part of the marketing team, I was responsible for the creation and editing of videos, flyers, and social media posts, as well as producing TV ads displayed across campus. This role allowed me to develop engaging content that effectively conveyed the company’s vision and purpose, strengthening the brand presence, reaching 250K+ accounts on Instagram in our first 3 weeks.